Engage everyone in your organization and help them learn about their impact
Getting wise to the two-sided brain phenomenon
So what’s the secret sauce to getting people involved in your United Way campaign and driving more donation dollars? Well, some of that will be dependent on your unique organization, but according to recent research from Charity Village, a key ingredient is appealing to both the rational and emotional sides of people’s brains. Specifically, donors need to feel like the non-profit they’re supporting is impactful (left side) and be able to connect with it emotionally (right side). The resources on this page should help you strike that winning balance and meet your fundraising goals–and in doing so, make a huge positive impact in your community that you can be proud of.
Posters
A visually-engaging way to help people learn about the #UNIGNORABLE issues in our community, the impact of their donation, and the people whose lives have changed because of your donation to United Way. Use them to get people involved in events, United Way initiatives, and much more.
THERMOMETER POSTER TEMPLATE
CAMPAIGN ENGAGEMENT POSTERS
Desk drops and one-pagers
Putting these stats, postcards, and other helpful items on people’s desks is a guaranteed way to make your campaign—and why it matters—front and centre. You’ll raise so much awareness, you won’t know what to do with it!
Logos
Use United Way’s logo to help promote your workplace campaign, available in different versions and formats below. Funded programs may also use it on program-related promotional materials and on their websites.
Please review our logo guidelines and standards before using our logo. If you have any questions, email us or call 403-231-6265 for more information.
Do Local Good wordmark
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Do Local Good wordmark
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Do Local Good wordmark
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Videos
Videos are a great way to show the impact of a donation and show your co-workers why their support matters. A few videos that you can use to support you campaign are below, ranging from 30 seconds to four minutes, or feel free to browse our collection of impact stories on YouTube or Vimeo.
Priscilla’s Story
Mental illness can impact every aspect of your life. When mental health issues like depression and anxiety aren’t addressed, they can lead to serious repercussions, such as bullying, health issues, and suicidal thoughts and attempts.
For Priscilla, she’s turned that adversity into strength, and uses it as a way to help others.
Ann’s impact story
Ann has spent much of her adult life making her city a better place to live. She volunteers with a local community association that puts together a free monthly breakfast for seniors. Over a hundred seniors show up every month.
For Ann, reaching the isolated seniors and ensuring they feel a sense of belonging is what keeps her coming back.
Travis’s impact story
Mental illness and addiction are #UNIGNORABLE issues. A lack of positive social connections can make a person feel alone, and can have a negative impact on their physical and mental well-being. When that person has also experienced trauma, their ability to cope with mental illness is also impacted.
For Travis, he turned to substances to cope with his experience as a child. When this got out of control, he became homeless, living on the street.
Ordering promotional items
Need some swag? We’ve got you covered!
If you’d like to borrow items, such as pull up banners, flags, and collection jars, please fill out the items to borrow form. If you would like to purchase chocolate, t-shirts, pins, or thank you cards, please fill out and submit the items to purchase form. Please submit your completed form to your account manager or email it here.
T-SHIRTS
United Way wearable. Ask your account manager for the working file to customize or order original t-shirts directly from United Way
WHO’S IT FOR? Anyone in your workplace
HOW TO USE IT: Wear at events, fundraisers, and campaigns to advertise United Way
PULL-UP BANNERS
Portable United Way display. Please ask your account manager about templates and customization
WHO’S IT FOR? Anyone in your workplace
HOW TO USE IT: Use for events, high traffics areas, and booths
HORIZONTAL BANNER
Portable United Way display
WHO’S IT FOR? Anyone in your workplace
HOW TO USE IT: Use on tables, walls, stages, or other places where you want to advertise United Way